8 ways to improve the interoperability of innovation and sustainability

Based on the recent article “Exploring the interoperability of innovation capability and corporate sustainability” in the April 2015 edition of the Journal of Business Research, there are 8 ways to improve the interoperability of innovation and sustainability. There are:

Internal necessities of an organization

  1. Combining ethical research, conservation of raw materials and product safety in R&D activities.
  2. Making a good partnership with suppliers such as fair terms of trade.
  3. Viewing strategic corporate social responsibility as a long-term investment in a company’s future competitiveness.
  4. Motivating leaders and top managers to have passion in the work of integrating business and social needs.

External necessities of an organization

  1. Building academic–industry bridges with many domestic universities to increase the organization’s knowledge sharing.
  2. Motivating international events and encouraging internal groups to join contests to extend technology and innovation capability for talent and organization.
  3. Providing truthful advertising for customers.
  4. Understanding the rule of law including security, protection of property and the legal system.


Lai, W. H., Lin, C. C., & Wang, T. C. (2015). Exploring the interoperability of innovation capability and corporate sustainability. Journal of Business Research, 68(4), 867-871.

Photo credit: BASF – The Chemical Company /Foter / CC BY-NC-ND

Norbert Bol

2 thoughts on “8 ways to improve the interoperability of innovation and sustainability

  1. EGOCREANET CONTRIBUTION to the BREAK PROJECT .. —————–.https://plus.google.com/106319366280959455744/posts/Qpt7WgTrw2Y ;
    Egocreanet would be a driver of innovation strategy for improving responsible friendly competition development . It means strongly and actively responding to social needs and expectations and anticipating new environmental, social and economic developments through favouring the implementation of eco-friendly technologies in agrofood area for taking into a responsible account problems such as soil and water conservation, pest management for controlling pollutant, CO2 emissions, etc. as well as energy saving and recycling solutions, and implement logistics strategies that may enhance solidarity-based and socially inclusive cooperation. An Environmental action plan for the promotion and dissemination of such friendly technologies will be involve in Italy various stakeholders as Science museum, Science Festival and Science Cafees all focused on science and technology byusing interactive settings, to play with natural phenomena and explore their circular laws. This plan will propose exhibitions for citizens dedicated to the most various topics of science, of nature and of the environment and it offers a rich programme of educational and creative experimentarion for pupils. —————————————————– Paolo Manzelli 2015/may/26


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